Denmark is the smallest Scandinavian country, consisting of the Jutland peninsula, north of Germany and over 400 islands of various sizes. If you are considering getting into international business with any of the Scandinavian countries, you should first be aware of the cultural differences in each country and adapt your business plan accordingly. If you are entering into a business venture with Denmark, you will need to be well versed with their business attitude and etiquette. Having a thorough knowledge of what should and shouldn’t be done in terms of business etiquette will make your business dealings easy in this country. When interacting with business owners and company representatives from Denmark, ensure that you are well prepared.

Although, the Danes are known to be calm when it comes to business meetings, but they are also known to be scrupulous when it comes to analyzing information and data. So, make sure that you are well informed about the business venture and are ready to answer any questions that might arise. It is advisable that you avoid planning business trips during holiday months like July and August. This is because you will only have a skeleton staff available to help you should you choose to set up a business in Denmark at this time.

Another tip to doing business with companies in Denmark is to dress well during business meetings. The Danes are known to have a high-standard of living and a strong appreciation for fine things, but despite this, flamboyance is frowned upon. You will need to dress well but in a manner that does not call too much attention to yourself, else you might create an impression of haughtiness.

In Denmark, punctuality is highly valued, so do your best to make sure that you don’t run late for a meeting. However, if you do, ensure that a phone call is made citing a valid excuse for your tardiness. The Danes use the expression ”heij” (pronounced ”Hi”) and this is used both upon greeting and departing. When addressing people, it is advisable to use the first name and then their surname.

Keep in mind that the Danes value personal space and do not like to be in very close proximity with people. Therefore, when interacting with the Danes ensure that there is enough space between you. Denmark has a tolerant and open-minded society, so do not worry if you make a mistake in social etiquette when interacting with them, as this will not have damaging consequences to your business.

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